In fact, at the reviewer’s own institution, one of BrowZine’s biggest champions is a clinical faculty member who recommends the product to residents and fellows as a way to stay current.įinding a champion in the institution is important, because BrowZine can be relatively challenging to market. In the medical field, Third Iron promotes Brow-Zine as a service for busy clinicians to keep up with the published literature. According to the Third Iron website, BrowZine is used at nearly 500 libraries and information centers in 16 countries. BrowZine markets itself to academic libraries, medical libraries, and corporate information centers, so the user possibilities are seemingly endless. Appropriate for students, physicians, faculty, and librarians, BrowZine is useful for anyone who wants to browse journals on an intuitive platform.
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